ABSTRACT: DealTale (a Vianai Company) paper exploring causal data science techniques and prescriptive approaches to drive business outcomes has been accepted to the KDD 2022 Workshop on Applied Machine Learning Management https://wamlm-kdd.github.io/2022/, as well as the KDD 2022 workshop on End-End Customer Journey Optimization https://sites.google.com/view/user-journey-kdd/home The paper, entitled, “Machine Learning Prescriptive Canvas for Optimizing Business Outcomes” discusses why a prescriptive approach to data science, rather than traditional predictive approaches, has the potential to transform decision-making. The paper provides a step-by-step methodology called the Prescriptive Canvas. Download the full 6 page PDF to learn more